Chucky Rosa

Many of my favorite projects involve location portraiture because I love meeting people, hearing their stories and learning about their lives. I think this comes across to my subjects and helps me to draw out their personalities for successful portraits. I’m also willing to do whatever it takes to meet them on their terms. A… Read More »

MGH Donor Report

For 10 years the Development Office at the Massachusetts General Hospital published an annual review highlighting the previous year’s successes and thanking past donors. Also used as a tool to recruit new giving, the report profiled select donors and described the specific programs they supported. Each report started with a meeting to discuss the creative… Read More »

FSE Energy

I never met this client. FSE are a manufacturer of boilers for everything from food processing to massive power plants. The Director of Communications and her freelance web group were in California, the client was in Louisiana and the project that we needed to photograph was in Cordoba, Mexico. Their goal was to get a… Read More »

Radiation Oncology Associates

A potential client approached me about photography needed for a new website for a group of radiation oncologists. The client was one of the physicians in the practice, so not a graphics professional. Although he had a fairly good sense of what he wanted to accomplish, he had never been involved in an advertising photo… Read More »

Riverwoods at Exeter

This shoot was for a series of ads, direct mail, and the website for Riverwoods Exeter a continuing care retirement community. The concept was to illustrate active seniors to promote the lifestyle at Riverwoods. Working with the VP of communications, we identified a number of scenarios to convey that message. One winning concept involved a… Read More »