FSE Energy

I never met this client. FSE are a manufacturer of boilers for everything from food processing to massive power plants. The Director of Communications and her freelance web group were in California, the client was in Louisiana and the project that we needed to photograph was in Cordoba, Mexico. Their goal was to get a series of architectural photos and details of the project in order to showcase their capabilities. I coordinated with the web team so that I understood the physical parameters of the final use. They add that they trusted my artistic vision and to just do my thing.

We arranged all travel and lodging for the trip to Veracruz where we met a company representative who drove us to the location. We were on a strict schedule with only one afternoon and the next morning. When I saw the site I realized that there was only one spot from which we could get a photo of the entire plant-from the top of a huge storage tank. My assistant and I climbed up 1/2 hour before the anticipated shoot window to set up. As we waited for the perfect light, a thunderstorm rolled across the valley threatening to drive us from our only opportunity to get the only shot. The light grew perfect as it began to spit rain. By the time we were back on the ground the clouds opened up and it poured but it didn’t matter. We had nailed the photo for the client’s new homepage.